Gen X 99.7 and 98.1 KUDL are now replaced by "adult contemporary music, past and present" [Updated]

This is an article that was published by the Kansas City Pitch on their Waywar Blog on March 24, 2011

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UPDATE: Thursday, March 24, at 2:17 p.m.: Entercom's press release of 1 p.m says KUDL 98.1 switches call letters to KMBZ next Wednesday

Gen X Radio 99.7 and KUDL 98.1 are no more.




According to a press release on March 23 by Entercom Kansas City, Gen X Radio is now known as 99.7 the Point. The direction of the station is aimed at women ages 25 to 54 and will play adult contemporary music, past and present.

Brand Manager and Program Director Mark Edwards stated in the press release, "We've worked hard to find out what kind of music and interactive elements the women in Kansas City desire, and we built an entertainment experience from the ground up just for them." (To read the entire press release, you can find it here).

KUDL will play a "free trial" of 99.7 the Point for the next 30 days until it leaves the airwaves.

So, to the Kansas City listeners, what do you think of the changes to both stations? Did Entercom make the right decision, or will this become a fatality?

UPDATE: The KUDL website has posted a thank-you to the listeners for keeping them on-air for the past 34 years. Radio personality Tanna will be joining 99.7 the Point as the afternoon DJ (from 2 to 7 p.m. weekdays) starting Wednesday. Roger will be moving to 106.5 the Wolf for the morning show starting Monday.

If anyone is interested in obtaining a piece of either 99.7 or 98.1, there is an event tomorrow, March 25, at the AMC Mainstreet Marquee Lounge from 2 to 6 p.m. The Point is hosting the event and will be giving away merchandise (T-shirts, coffee mugs, etc.) to anyone who decides to attend. They will also present the new radio team and have givaways for future events in Kansas City. Click here for more information.