Pimping perfume: five pop stars guilty of shamelessly promoting their fragrances in videos

This article was posted by the Kansas City Pitch on their Wayward blog on March 8, 2011

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Recently, Wayward tossed off a blog entry about Lady Gaga and her future fragrance. (Can we even call it that?) While we are still grossed out over the idea of buying something that smells like blood and, um, man goo, we have also given some thought to how she will promote such a product. Then it hits: why not in one of her erratic music videos? The idea isn't new. Pop artists have been pimping their own products through video placement a lot recently. Here's a list of five starlets guilty of shamelessly promoting their fragrances in music videos.


5. Hilary Duff, "With Love"
Features: With Love (1:03 into the video)



Who keeps a glass bottle of perfume in their jacket pocket? Apparently Hilary Duff.

4. Britney Spears, "Hold It Against Me"

Features: Radiance (0:37 into the video)



Britney's brain: "Let's show on a bunch of TV screens all of my past music videos. I also want a scene where I am fighting my own alter ego. Oh, wait! I have a new fragrance called Radiance. Let's work that into the video, too, OK?"

We're done throwing up now.

3. Christina Aguilera, "Not Myself Tonight"

Features: Christina Aguilera and Christina Aguilera by Night (2:17 into the video)



Most people spray perfume before they go out for the night, not right before bedroom gymnastics with a shirtless guy. Way to go, Christina! Get your freak on!

2. Avril Lavigne, "What the Hell"

Features: Black Star and Forbidden Rose (0:38 into the video)



After rolling out of bed with the nameless man, Avril goes to the dresser and applies not one, but both of her fragrances before walking out the door. Really? Both? Hopefully they complement each other well, or else everyone will be fleeing to get away from the overpowering stench.


1. Britney Spears, "Circus"

Features: Curious, Believe, and Fantasy (0:01 into the video)



Attention: We have a repeat offender in shameless promoting. Spears is clearly the winner when it comes to showing off her many fragrances -- by the way, she has a few more that have yet to make it in a video. Oh, and how many times is she going to spray herself with Curious? It's not body splash, you know ...