Wednesday, June 8, 2011

KC Radio hits the same demographic as the late Gen X 99.7

This is an article I wrote that was published by the Kansas City Pitch on their Wayward Blog on March 30, 2011


Good news for those mourning the loss of Gen X 99.7: According to Facebook and Twitter, KC Radio returned to Internet radio this afternoon to broadcast music from the '80s and '90s.

mzi.igjrjpok.175x175-75.jpg is an Internet radio station that is owned and operated by local radio personality Kelly Urich. It was founded in January 2009 and has had a lot of local public figures involved, including Bryan Busby and Andrew Cook (the brother of American Idol winner David Cook).

Here's what Urich told us about KC Radio:

"Gen X 99.7 FM was incredibly popular with a small demographic of people. Unfortunately, not enough to survive in the world of advertising. I have this radio station in my basement and I thought it would be a welcome relief to -- instead of blowing up a station and that's the end -- give an option for people who listen at work, or people with smart phones who really want '80s and '90s."

"I originally built the studio to do a show for Sirius-XM, but their financial woes led to KC Radio at We had a hot adult-contemporary format for over a year, and that's when Entercom entered the picture. It quickly became a conflict with the Gen X 99.7 FM format, so we closed shop. Ironically, the launch of 99.7 the Point left us with the perfect opportunity to play nonstop Generation X music."

Web radio has obviously arrived with Pandora and the like. KC Radio is a cool way to localize the Web experience, but we have listeners from all over the world.

For those Gen X listeners out there who are missing their hits of the last few decades: Be sure to log on to You won't be disappointed

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