KC Radio hits the same demographic as the late Gen X 99.7

This is an article I wrote that was published by the Kansas City Pitch on their Wayward Blog on March 30, 2011

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Good news for those mourning the loss of Gen X 99.7: According to Facebook and Twitter, KC Radio returned to Internet radio this afternoon to broadcast music from the '80s and '90s.




KCRadio.com is an Internet radio station that is owned and operated by local radio personality Kelly Urich. It was founded in January 2009 and has had a lot of local public figures involved, including Bryan Busby and Andrew Cook (the brother of American Idol winner David Cook).

Here's what Urich told us about KC Radio:

"Gen X 99.7 FM was incredibly popular with a small demographic of people. Unfortunately, not enough to survive in the world of advertising. I have this radio station in my basement and I thought it would be a welcome relief to -- instead of blowing up a station and that's the end -- give an option for people who listen at work, or people with smart phones who really want '80s and '90s."

"I originally built the studio to do a show for Sirius-XM, but their financial woes led to KC Radio at kcradio.com. We had a hot adult-contemporary format for over a year, and that's when Entercom entered the picture. It quickly became a conflict with the Gen X 99.7 FM format, so we closed shop. Ironically, the launch of 99.7 the Point left us with the perfect opportunity to play nonstop Generation X music."

Web radio has obviously arrived with Pandora and the like. KC Radio is a cool way to localize the Web experience, but we have listeners from all over the world.

For those Gen X listeners out there who are missing their hits of the last few decades: Be sure to log on to kcradio.com. You won't be disappointed